“If you’re interviewing guests, two hosts can be a bit cumbersome and also potentially prevent you from digging into interesting information from your guest, because both hosts may want to add commentary,” said Jen Spencer, president of SmartBug Media and host of a weekly podcast, SmartBug on Tap. In an interview show, you speak with guests, which you can do solo or with a co-host. With a co-hosted show, you share the mic with another presenter. Solo shows involve the podcaster speaking directly to the audience. There are many podcast formats the most common include solo shows, co-hosted shows and interview shows. Find a niche market where you can easily and authoritatively speak for long stretches in language that’s informal and engaging.įor some inspiration on choosing a name for your podcast, check out the top 100 U.S. If your industry is underserved in the podcast universe, there are probably listeners out there hungry for information and actively searching for new content. “By showcasing quality content targeted to a specific group of people who want that content, you’ll find your voice and start to grow your audience,” she said. You need to find a happy medium between a topic broad enough that you can explore various aspects and narrow enough to attract an audience with that specific interest.ĭon’t try to be everything to everybody, advises Jennifer Moxley, the founder of Sunshine Media Network, whose work includes guiding clients on how to start, improve and be interviewed on podcasts. The first step is deciding on your podcast’s focus. Tuning in to a podcast requires only a smartphone, tablet or computer.īut how, exactly, can you make your own podcast? Here’s some expert advice on how to start. Listeners can subscribe to specific podcasts, download episodes as they become available, and listen to them whenever and wherever it’s convenient. Like a TV or radio show, it’s made up of episodes and seasons. What is a podcast?Ī podcast is an audio series available online. Some others are becoming a mobile app developer, social media consultant, web designer or affiliate blogger. To help you avoid common rookie mistakes, we spoke with experts to get advice and recommendations on getting started.Ī podcast is one online business idea you can start quickly. As a podcaster, you can position yourself as an authority in a particular topic or field, which will help you influence clients and customers in ways that encourage them to purchase your products and services, invest in your business, or promote it via word-of-mouth advertising.Īnd all of this can be done on the cheap because, in most cases, creating a podcast doesn’t require significant startup costs.Īlthough you may be an expert in your industry, you may not know where to start when creating your podcast. Given podcasts’ ability to build audience engagement, it’s no surprise that business owners, entrepreneurs and marketers want to capitalize on this medium’s popularity. And 19% of listeners tune in to at least 11 podcasts per week. Listeners enjoy an average of eight shows per week, with 40% listening to one to three podcasts per week. There are some 2 million active podcasts and more than 48 million episodes produced. And who hasn’t tried to cut through the boredom – and worry – of waiting to see a doctor by losing themselves in a podcast? Podcasts can be sanity savers, informative, educational, inspiring or just plain fun.Īs a result of its versatility, this media form has grown in popularity since its inception in 2005. Some of us have compensated for the sense of isolation as new parents by consuming manageable podcast chunks during the baby’s naptime. Many of us have made a long commute more bearable by listening to a podcast or two.
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